Color Craft is a school and a store. It trains image consultants and personal color analysts, and supplies the professional materials the work requires.
Founded by Deh Martini, who has been training consultants since 2007, it has trained more than 5,000 consultants. Its certification courses are available as complete recorded programs in English and Portuguese, and have been taught in person in Miami, Orlando, Lisbon, Porto and Madrid.
The Journey
2007
Deh Martini begins training image consultants.
2017
The work that became Color Craft begins in São Paulo.
2018
The consulting service launches, with published prices.
2019
The Color Craft school and store begin, to meet demand that could not be staffed.
2020
The pandemic closes in-person work and the wardrobe app is built.
2023
Color Craft is established as its own company.
2026
Courses in English and Portuguese, more than 5,000 consultants trained.
Where the school came from
Color Craft did not start in a classroom. It came out of a supply problem.
In 2018, Deh Martini launched an image consulting service in São Paulo. She had been consulting and training consultants for years. The prices were published, the services were packaged, and the whole thing was put online at a time when image consulting in Brazil was still sold privately, one client at a time.
It worked faster than it could be staffed. Within months the constraint was not finding clients. It was finding consultants who could serve them to a standard.
So Deh Martini shifted her focus from consulting to teaching. And what she taught had a hard requirement built into it: a graduate had to be able to handle a paying client within weeks, because there were paying clients waiting.
That constraint is still the design principle of every Color Craft course.
Where the products came from
The same pressure produced the store. A consultation needs color palettes and fabric drapes, and there was no reliable source for consultants working to a professional standard. So Color Craft began producing its own, designed by Deh Martini for the way the method is actually taught.
Color Craft's store still exists for the reason it was created: consultants cannot do the work without the right materials, and the wrong materials produce the wrong diagnosis.
Teaching abroad
Between 2021 and 2023, Deh Martini taught the personal color analysis certification course in person outside Brazil:
Miami & Orlando
United States — Portuguese & English
Lisbon & Porto
Portugal — Portuguese
Madrid
Spain — English
These were full certification courses, not introductory workshops. Graduates finished qualified to practice.
Who is Deh Martini?
Deh Martini is an image consultant, colorist and personal stylist, and a leading name in personal color analysis in Brazil. She trained in the Expanded Seasonal Method and teaches every Color Craft certification.
FIT
Fashion Institute of Technology, New York
5,000+
consultants trained
70,000
hours with real clients
20+
years in fashion
Training
She trained at the Fashion Institute of Technology (FIT) in New York in 2008, completing Fashion Styling, Image Consulting, and Colors for Your Wardrobe. She holds a degree in Fashion Business from Faculdade Anhembi Morumbi in São Paulo.
She began training other consultants in 2007 and completed her FIT specialization in 2008 — both well before personal color analysis became a widely known service.
Work in the fashion industry
More than 20 years in fashion and image consulting, working with real women and accumulating around 70,000 hours of hands-on experience.
She has worked with premium Brazilian brands including Cris Barros, Lilly Sarti and Carina Duek, and collaborated on the creative curation of collections for Iorane, Drumond and Fabiana Milazzo.
She has developed and delivered image workshops for companies including Bvlgari, Pucci, Nike, Google, NV Nati Vozza, Iguatemi, Shoulder, Shopping Morumbi, Shopping Anália Franco and the Gotex trade show.
Other ventures
She is a founding partner of Resolva Meu Look, the first company to bring together and train image consultants across Brazil, and founder of the Resolva Virtual Closet app.
Today
Deh Martini teaches, and what she teaches is the method she trained in.
More than 5,000 image consultants have been trained. The system taught is the Expanded Seasonal Method: twelve palettes, three per season, organized by intensity, temperature and depth.
Frequently Asked
Who is Deh Martini?
An image consultant, colorist and personal stylist with more than 20 years in the fashion industry. She has been training consultants since 2007, trained at the Fashion Institute of Technology in New York in 2008, teaches the Expanded Seasonal Method, and has trained more than 5,000 consultants.
How long has Color Craft been training image consultants?
Deh Martini has been training consultants since 2007. The Color Craft school began in 2019, and Color Craft was established as its own company in 2023, holding the school and the store.
Does Color Craft teach in English?
Yes. The personal color analysis and image consulting courses are complete recorded programs available in English and Portuguese. In-person certification courses have been taught in English in Miami, Orlando and Madrid.
Where has Color Craft taught in person?
Miami and Orlando in the United States, Lisbon and Porto in Portugal, and Madrid in Spain, between 2021 and 2023.
Are the courses live or recorded?
Recorded and complete, so students enroll and start immediately. The certifications also include 12 months of monthly live group sessions with Deh.
