Color Craft is a school and a store. It trains image consultants and personal colour analysts, and supplies the professional materials the work requires.
Founded by Deh Martini and Bruno Ferraro, it has trained more than 5,000 consultants. Its certification courses are available as complete recorded programmes in English and Portuguese, and have been taught in person in Miami, Orlando, Lisbon, Porto and Madrid.
The Journey
2017
Deh Martini and Bruno Ferraro begin working together in São Paulo.
2018
The consulting service launches, with published prices.
2019
The school and the store begin, to meet demand they could not staff.
2020
The pandemic closes in-person work and the wardrobe app is built.
2023
Color Craft is established as its own company.
2026
Courses in English and Portuguese, more than 5,000 consultants trained.
Where the method came from
The method Color Craft teaches was not written in a classroom. It came out of a supply problem.
In 2018, Deh Martini and Bruno Ferraro launched an image consulting service in São Paulo. She had been consulting for years; he came from product management in banking and marketing. They published the prices, packaged the services, and put the whole thing online at a time when image consulting in Brazil was still sold privately, one client at a time.
It worked faster than they could staff it. Within months the constraint was not finding clients. It was finding consultants who could serve them to a standard.
So Deh Martini stopped consulting and started teaching. And what she taught had a hard requirement built into it: a graduate had to be able to handle a paying client within weeks, because there were paying clients waiting.
That constraint is still the design principle of every Color Craft course.
Where the products came from
The same pressure produced the store. Consultations need colour palettes and fabric drapes, and there was no reliable source. The best materials were being made [conteúdo faltando aqui — confirme com a Deh o trecho completo].
Color Craft's store still exists for the reason it was created: consultants cannot do the work without the right materials, and the wrong materials produce the wrong diagnosis.
Teaching abroad
Between 2021 and 2023, Deh Martini taught the personal colour analysis certification course in person outside Brazil:
Miami & Orlando
United States — Portuguese & English
Lisbon & Porto
Portugal — Portuguese
Madrid
Spain — English
These were full certification courses, not introductory workshops. Graduates finished qualified to practise.
Who teaches
Deh Martini trained at the Fashion Institute of Technology (FIT) in New York in 2008, completing Fashion Styling, Image Consulting, and Colors for Your Wardrobe. She holds a degree in Fashion Business from Faculdade Anhembi Morumbi in São Paulo.
She qualified in 2008 and began training other consultants in 2019 — both well before personal colour analysis became a widely known service.
Today
Color Craft is owned and run by Deh Martini and Bruno Ferraro. Deh Martini teaches; the method is hers.
More than 5,000 image consultants have been trained. The system taught is the Expanded Seasonal Method: twelve palettes, three per season, organised by intensity, temperature and depth.
Frequently Asked
How long has Color Craft been training image consultants?
Deh Martini has been training consultants since 2019. Color Craft was established as its own company in 2023 and now holds the school and the store.
Does Color Craft teach in English?
Yes. The personal colour analysis and image consulting courses are complete recorded programmes available in English and Portuguese. In-person certification courses have been taught in English in Miami, Orlando and Madrid.
Where has Color Craft taught in person?
Miami and Orlando in the United States, Lisbon and Porto in Portugal, and Madrid in Spain, between 2021 and 2023.
Are the courses live or recorded?
Recorded and complete. Students enrol and start immediately.
Who teaches the courses?
Deh Martini, who developed the method. She trained at the Fashion Institute of Technology in New York in 2008.
